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eCommerce UnderCover

Why do marketplaces still rule? Who are the global innovators? Where is all of the innovation? Join us every week as we explore these topics!

Latest Episode

How to Make My Mum Understand NFTS ? – EP 38 – Ana Jipa – CEO at Olyn

At least we made Ana Jipa laugh as the conversation began. Ana is a co-Founder and the CEO of Olyn. Olyn is a universal asset registry service, built on the blockchain.

Some of the topics we discussed included:

  • Being born in Romania but growing up in Spain and Germany
  • How traveling really helps one understand the world at scale
  • Studied aeronautical engineering
  • Not having a linear career
  • Interning at a VC in Silicon Valley
  • Drawn quickly to entrepreneurship in the Health Care space in Romania
  • Coming back to Spain and joining a startup there (APIs)
  • How companies treat data as a product
  • Learning about eCommerce from a fashion company
  • Focused on technology is changing people’s lives
  • Olyn’s (All In Ownership) genesis
  • Identity linked to payments
  • Allowing third parties to build services via the wallet

Previous Episodes


See all episodes

eCommerce Is Not Solved Yet


Why Marketplaces Still Rule eCommerce

We explore the reasons why marketplaces still rule eCommerce even three decades after Amazon launched.  Not much seems to have changed.


We Search for eCommerce Innovators Globally

Great guests make great conversations.  We go into the trenches of eCommerce to discuss how the future of eCommerce is being built.


Where is All the Innovation in eCommerce?

Technology is advancing rapidly, yet the online shopping experience is not getting better.  What type of innovations do we want to see?

The Crew

We believe that eCommerce has not been solved yet.  However, this is not just our opinion.  On the Dr Tech platform and from the recorded conversations on Michael Waitze Media, we meet the growing group of innovators that are pushing the boundaries of eCommerce daily. 

These are the stories we want to share with you.


Martin Ronfort

Founder, Dr Tech

Michael Waitze

Founder, Michael Waitze Media

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