Some of the topics we discussed included:
- There is a large cohort of online shop owners that sell a lot but no one has ever heard of them
- eCommerce under the radar
- Florian’s original attempt to sell dance classes online
- How Florian promised his mother that if he could not grow his eCommerce business in 3 months, that he would look for a job
- How setting that 3-month deadline made him laser-focused and made his Mom happy
- Marketplaces can be great for a certain kind of seller, but Florian prefers to work off-platform
- How he determines which products and which markets work
- sometimes pivoting in 4 to 5 days
- Building an online community and teaching eCommerce to his community of 6,500 followers