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EP 01 – Introduction To eCommerce UnderCover

May 7, 2021

Martin Ronfort and Michael Waitze sat down for a free-wheeling conversation about the status of eCommerce in Southeast Asia and the rest of the globe.

Some of the topics we discussed included:

  • The evolution of offline commerce from local shopping streets to large department stores
  • The fact that these departments stores got so unwieldy that boutiques came back into fashion
  • The dominance of eCommerce marketplaces now and will they evolve in a similar way to offline
  • The hegemony of Amazon
  • The benefits of having your own eCommerce shop
  • The difficulty and downside of competing in a marketplace and the lack of access to your customer data
  • Some great ideas around bringing eCommerce to rural sellers and small-town shops

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