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EP 03 – Is Buying and Selling eCommerce Sites the New El Dorado?

May 16, 2021

Martin Ronfort, the founder of DrTech, and Michael Waitze, the founder of Michael Waitze Media discussed whether buying and selling growing eCommerce brands is a thing. If it is, what are some of the key questions and some of the potential answers?

Some of the topics we discussed included:

  •  The founding of Una Brands in December 2020 and it’s experienced executive team
  • A seed funding round of $40MM of equity and debt
  • Some eCommerce companies builders prefer early-stage building as opposed to scaling to size
  • We postulated about the Una Brands edge
  • Is this really a thing and do other companies already do this? (Spoiler alert…Yes, including Shopify)
  • Is the arbitrage gone? As more buyers emerge will prices get too high? Will there be seller remorse?
  • Are there existing success stories in this space? GymShark came to mind
  • Should DrTech build a curated marketplace of the best sellers?
  • What are some of the metrics that hint at long-term brand viability and make a strong brand?
  • Let’s get one of the founders (or two of them) of Una Brands on the show

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