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Ep 04 – To Go Live or Not To Go Live .. That Is the Question

May 23, 2021

Martin Ronfort, the founder of DrTech, and Michael Waitze, the founder of Michael Waitze Media had a cool discussion about 'Live Commerce' after doing some decent follow-up on last week's topic, buying and selling eCommerce brands.

Some of the topics we discussed included:

  • Una Brands’ strategy is not novel…even in Southeast Asia factory14 raised $200MM in Europe and acquired ‘Pro Bike Tool’ Rainforest raises $36.5MM to compete with and do the same business as Una Brands
  • One of the founders of Rainforest was also a founder of Carousell (pretty early for a founder to have left)
  • The elephant in the eCommerce consolidation wars is Thrasio which announced raise of $700MM
  • Joshua Silberstein earned a 3.93 at The Wharton School
  • What ‘Live Commerce’ actually is
  • How is ‘Live Commerce’ different from The Home Shopping Network and Tupperware parties
  • Now anybody can sell
  • Will ‘Live Commerce’ lead to higher conversion rates
  • Should we test ‘Live Commerce’ on eCommerce UnderCover

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