Martin Ronfort, the founder of DrTech, and Michael Waitze, the founder of Michael Waitze Media had a cool discussion about 'Live Commerce' after doing some decent follow-up on last week's topic, buying and selling eCommerce brands.
Some of the topics we discussed included:
- Una Brands’ strategy is not novel…even in Southeast Asia factory14 raised $200MM in Europe and acquired ‘Pro Bike Tool’ Rainforest raises $36.5MM to compete with and do the same business as Una Brands
- One of the founders of Rainforest was also a founder of Carousell (pretty early for a founder to have left)
- The elephant in the eCommerce consolidation wars is Thrasio which announced raise of $700MM
- Joshua Silberstein earned a 3.93 at The Wharton School
- What ‘Live Commerce’ actually is
- How is ‘Live Commerce’ different from The Home Shopping Network and Tupperware parties
- Now anybody can sell
- Will ‘Live Commerce’ lead to higher conversion rates
- Should we test ‘Live Commerce’ on eCommerce UnderCover
