Martin Ronfort, the founder of DrTech, and Michael Waitze, the founder of Michael Waitze Media were joined by David Jou, a co-founder and the CEO of Pomelo Fashion, an eCommerce pioneer in Southeast Asia and a former co-founder of Lazada.
Some of the topics we discussed included:
- The impact of COVID on Fashion eCommerce
- Data Science and the use of data in eCommerce
- Omni-channel selling and how happy Pomelo customers were when the physical stores were opened
- Physical stores create brand awareness, add to bottom-line growth, and a place where clients can try things on
- Building internal products and the birth of Prism, enabling digital commerce for fashion brand builders
- Tap, Try, Buy
- How some of the things you think you know for sure may not be correct
