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EP 11 – Direct To Consumer eCommerce – The Models We Want To See – Martin Ronfort and Michael Waitze

Jul 11, 2021

Martin Ronfort, the founder of DrTech, and Michael Waitze, the founder of Michael Waitze Media took the studio on the road and recorded at Seven Peaks Software's amazing office at The Parq. We look forward to recording there more often!

Some of the topics we discussed included:

  • eCommerce’s Direct To Consumer Model
  • What had to change to make Direct To Consumer possible
  • Besides cavemen, is now the greatest time in human history to create a new brand?
  • How access to production, capital, distribution, marketing, and logistics makes Direct To Consumer easier than ever.
  • What sectors are best suited for Direct To Consumer
  • Who is doing this now?
  • What are the models that we think will work and would like to see developed?

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