Martin Ronfort, the founder of DrTech, and Michael Waitze, the founder of Michael Waitze Media were joined by Riki Hooker, the General Manager of Global E-commerce Experts. Global E-commerce Experts provides an end-to-end solution to enable product-based businesses to expand into foreign markets. Riki is super knowledgeable and was very generous with his time!
Some of the topics we discussed included:
- Many eCommerce sellers want to expand to other markets but do not know how to do it
- Foreign market localization is more than simply translating a website
- Tax issues alone can be a nightmare for any seller expanding to another country
- Payments, payments systems, and payment norms (including Cash on Delivery) can be different from country to country
- Customs issues and product return policies
- Warehousing, Fulfillment, and third-party logistics
- The complexity of eCommerce logistics
- Offline to online
- Delivery speed and its impact on conversion
- The social aspect of shopping and how to replicate this online
- How politics can impact global eCommerce
