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EP23 – A Conversation on Product Information Management – Morten Naess – EVP Technology at Bluestone

Oct 17, 2021

Martin and Michael learned a ton from Morten Naess, the EVP of Technology at Bluestone about Product Information Management (PIM) software and so much more. PIM is software that centralizes, manages, enriches and distributes product content in the most efficient way possible.

Some of the topics we discussed included:

How PIM can be used to support sales and marketing for both B2B and B2C companies
Who needs PIM and how it can be implemented
How PIM supports eCommerce companies at scale and across marketplaces
The benefits of PIM for omnichannel distribution
The technology behind PIM SaaS
The benefits of the cloud and being cloud-native
MACH Principles – Microservices-based, API-first, Cloud-native Saas. and Headless

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