eCommerce UnderCover really enjoyed its conversation with Denys Lichtenstein, a Co-CEO and Co-Founder of SassyClassy and ProfitDog. SassyClassy is an online fashion marketplace based in Germany. ProfitDog's algorithm uses first-party data to score SKU profitability and creates actionable insights to improve the efficacy of product ads.
Some of the topics we discussed included:
- What it was like working for Facebook
- The evolution of Facebook and the Metaverse and its impact on the ad business
- The dynamics of working in a dynamic and growing family business
- Building ProfitDog to automate merchandise analytics and supercharge eCommerce marketing